How to get your business setup On Google, Facebook, Instagram, Apple Maps and Foursquare
So, you want customers to find you. That is great, the benefits of having your business setup correctly on location services are many! It helps your business to be found and navigated to, in short it brings people to your door. It also makes it possible for people to share their experiences by posting photos, liking your pages, mentioning you in comments, or rating and reviewing you. All of which act as viral marketing for your company. "All in all a no brainer in this digital age."
Google SEARCH and google maps
Google is the search and maps service in the world. Your business should be correctly setup there, to not do that rarely makes any sense.
Go to https://www.google.com/business/ and setup an account. Google My Business has some good documentation and guides to help you get setup.
Remember to create both a personal Business Account and an actual Business Account. This helps if you wish to give more people in your organization access to work with your location data.
Locations should be handled by the business account, not your personal account.
Name your location according to what it says on your sign, read more here about it here https://www.pinmeto.com/2017/08/17/how-to-name-locations-on-google-hint-use-storefront-name/
facebook & Instagram
Most people think of Facebook and Instagram as social platforms and overlook their map and location features. This is in our view a mistake. Your business would benefit from being set up correctly both in regards to findability as well as getting free exposure from customers check ins, reviews, likes, photos, and other interactions.
Go to https://www.facebook.com/business and set up a business account. This helps a lot with all things related to representing your business on Facebook. Go through the steps to connect your Business Manager to your Business Brand page and add a location info so that customers can find and interact with you. Facebook’s Business manager has a lot of settings (switches and toggles) but it does really pay off to work through it, good luck.
If you already have a Brand Page on Facebook and want to connect that to a Business Manager, it really helps if you have Admin rights on both places.
Think about how much customer interaction you want to allow, some businesses choose to limit things like post to timeline, reviews, and direct messages.
Foursquare has been out of the public eye for a long time. They were a public facing service years ago but have since changed their business to provide location data to other apps and services. These include Twitter, Uber, Snapchat and literally tens of thousands of other big and small apps and services. It is a quick way of covering a lot of ground location service wise.
Go to https://www.foursquare.com and setup a personal account.
Open a new tab/window and login to your business twitter account (if you don’t have one create one).
Go to https://foursquare.com/create_page and use “Sign in with Twitter” to create a Business Account.
Create a location with your business location information.
Be as specific and add as much relevant information as possible to be certain correct information is visible on apps and services that will use this data.